701 David Low Way
Mudjimba
The aim of the workshop is to provide participants with information that hopefully helps them understand the media and prepare effective media releases that generate positive responses – and therefore more publicity – from media outlets:
Topics to be covered:
1. How a newsroom operates and why;
2. The content, structure and length of an effective media release;
3. The importance of the 5Ws and the H (who, what, where, why, when and how) in the first paragraph;
4. The importance of the three-part headline;
5. How to deliver media releases to the media outlet;
6. Photos and captions;
7. Activity: writing your own media release;
8. Liaising with the media;
9. And more…
The workshop will be presented by Richard Bruinsma, Editor of the Coolum, North Shore & Bli Bli Advertiser. Morning tea will be provided.
OSCAR payment details for the $15.00 workshop cost:
BSB: 633 108
A/C: 1420 85547
Ref: Surname & initials
